Blowing up on TikTok…Why 100k views in 5 days is a total nightmare

AlexandraBello
2 min readFeb 19, 2022

Content creation is estimated to be a $ 38.2 billion industry by 2030. Being a *material girl* I’m attracted to opportunity, so I started my account this week.

TikTok App

As a (young) millennial, I’m not new to internet trolls. Nor am I to mean girls. Or rude men. But I was not prepared for the volume of cold blooded comments on a post that was…

A) 7 seconds long

B) Created by an expert in her field

C) Fact-checked for accuracy

But on TikTok, science does not matter.

Dedicating 3 years of your life to earn credentials…does not matter.

Proving your hypothesis in a Tier I Research Lab…does not matter.

And perhaps most tragically, being a decent human… does not matter.

In the early 2000s my parents worried I’d meet a stranger on AOL. Those fears are are laughable compared to the mental health implications of TikTok.

As a fully grown millennial, with 2 college degrees, and a full-time job, five days on the app was enough for a lifetime. No one is meant to be judged by thousands of people who are allowed, if not encouraged, to make demeaning comments. I reported the most disgusting one, only to hear from TikTok that it “didn’t violate standards.”

As dissapointed as I am with my experience on the trendiest social media, I did learn something:

  1. More time in nature = less anxiety & depression
  2. Influencing is not the best way to get rich
  3. Getting rich won’t matter if you’re mental health is trash

Despite the hate, thousands of people liked my videos & left engaging comments. The majority of folks want the truth, and I’ll continue delivering it to them — on a platform where I feel safe.

TTYL — your favorite millennial, Xandra

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AlexandraBello

Writes about relationships, dating, and career. Doesn’t reflect thoughts of my employer.